This month marks four years since we began offering m19, the Amazon Ads auto-optimization solution, in Japan.When we first started, I had little knowledge of Amazon Ads and was fully occupied searching for an alternative to AdScale Enterprise. To be honest, I was filled with uncertainty at the time.

Our Product Manager, Kaori, dedicated herself to learning about Amazon Ads and m19 from the ground up and played a pivotal role in building our presence in the Japanese market. Her determination and persistence were truly remarkable. (Since I’m probably the only person in Japan who specializes in this area, I imagine only a few people can fully understand just how challenging that was…)

Thanks to the support of our clients and partners, both revenue and account numbers have steadily grown. But more than that, I feel a strong sense of purpose in realizing SOPHOLA’s mission — “to provide another strong and credible choice in a market dominated by a few players.”

When we entered this market, Perpetua, a U.S.-based marketplace advertising optimization solution, was the only one available to domestic sellers. At that time, there was no solution like m19 in Japan — one that could almost fully automate Amazon Ads optimization, deliver outstanding performance improvements, and allow in-depth analysis and planning directly on a single dashboard.

By introducing m19 as a new option, we’ve helped hundreds of Amazon sellers and agencies in Japan improve their results, reduce operational workload, and gain actionable insights. This gives me a deep sense of fulfillment and reminds me of the real value SOPHOLA brings to the market.

Since this year, m19 has expanded to support additional Amazon ad products such as AMC and Amazon DSP, which are widely used by mid- to large-scale sellers. As a result, m19 is now being utilized by a broader range of clients.

Together with m19 HQ, domestic sellers and agencies, and Amazon Ads Japan, we will continue to strengthen our collaboration and deliver even greater value through our products and services.

Masaki “Mark” Iino
Founder & CEO
SOPHOLA Inc. (m19 Japan Inc.)

P.S. It’s hard to believe it’s already been about three years since I met William and the m19 team. Time really flies!