I recently attended unBoxed Tokyo 2025, where I had the opportunity to learn a great deal about the direction Amazon Ads is heading toward 2026.

One of the most impactful takeaways was how full-funnel advertising strategies, including Prime Video Ads, can directly drive business results.
Through various case studies, it became clear that designing campaigns across the entire customer journey—from awareness to consideration and purchase—plays a critical role not only in improving ROAS, but also in supporting long-term business growth.

At the same time, many of the sellers currently using m19 are still in the phase of starting to actively leverage DSP and AMC.
For these sellers, Prime Video Ads may be a step to consider slightly further down the road.

As m19 Japan, our focus for 2026 is to clearly communicate the importance of DSP and AMC, and to help as many sellers as possible use these solutions to expand their businesses.

AMC and DSP can feel complex and difficult to manage when approached independently.
That is why we want sellers to use m19 to make even sophisticated strategies and configurations easier to execute, without unnecessary operational burden.

In addition, on December 12, 2025, m19 Japan hosted a webinar for sellers.
The event attracted close to 100 registrations, including many participants who were not yet using m19.

During the webinar, we shared practical insights on how to approach peak season advertising, along with a foundational explanation of DSP and AMC and why these solutions will become increasingly important moving forward.
We hope this session helped deepen participants’ understanding and encouraged future adoption.

This month, we are also planning a study session exclusively for m19 users, where we will continue to provide guidance and explanations around DSP and AMC.

Going forward, m19 Japan will continue to support sellers by sharing the latest insights from Amazon Ads and helping drive sustainable growth through smarter advertising strategies.

SOPHOLA, Inc. / m19 Japan
Executive Officer / Director
Kaori Iino