As we enter the final month of 2025, I can hardly believe how fast this year has flown by. From January through October, it truly felt like I was sprinting nonstop. Haha.

I had the opportunity to speak at many Amazon-hosted events, received multiple invitations from e-commerce seminar organizers, and was able to host several webinars as well.

Thanks to all of you, 2025 has become a year in which an incredible number of sellers have started using m19. I am genuinely grateful.

So—why are sellers so interested in m19?

If I had to choose just one reason, it would be this:

“Because m19 enables highly detailed, high-precision optimization for each individual ASIN.”

Even though the initial setup is extremely simple,
m19 automatically performs ASIN-level optimization.

And once people start using it, we consistently hear feedback like:

• “Our sales increased.”
• “ACOS improved significantly.”
• “My workload dropped by about 90%.”

But there is one more thing I really want to share.

What exactly does “high-precision optimization” mean?

I get this question a lot—and it’s actually a very deep topic.
(I can’t fully cover it here… haha.)

For example—

① The range of targeting becomes dramatically wider

Even keywords that seem unrelated at first glance can actually convert.
AI catches patterns that humans would normally overlook.

② No manual budget adjustments needed

m19 automatically calculates daily budgets.
And it does so in a way that keeps your ads running 24 hours a day,
within your ACOS target.

Budgeting is one of the most difficult aspects of ad operations—
once your budget runs out, sales stop.
Having AI handle this entirely is a huge advantage.

Of course, m19 isn’t only about automation.

You can still make detailed adjustments, such as:

• “Run this keyword at 50% ACOS.”
• “Lower bids for ASINs that already perform well organically.”

These kinds of controls are extremely easy to apply.

There are many other optional settings too,
and I’ll be introducing them step by step in future blog posts.

I hope you’ll continue reading the series!
My goal is to share insights that make your advertising operations easier,
more efficient, and more successful.

SOPHOLA, Inc. / m19 Japan
Executive Officer / Director
Kaori Iino