In my previous blog post, I introduced a case study of a customer who has been using Lunio for a year to improve their anti-fraudulent clicks. Due to the great response, this time I would like to share with you a case study of a customer who has been using m19 for a year to improve his Amazon sponsored ads!

This customer is a sports manufacturer who has been using m19 to improve their Amazon sponsored ads (mainly product and display ads) from October 2021 to the present. Their monthly ad spend was just under 700,000 yen per month a year ago and is now around 1 million yen. Due to a strong recommendation from Amazon, they had invested nearly 5 million yen in Amazon DSP in 2 months back then, but the results were not improving, so they proceeded with a trial of m19 and then full use of m19.

The following is a comparison of performance from Nov 1st to Nov 29th, 2022 versus the same period last year. Ad spend increased 36% from 740,000 yen to 1,010,000 yen, while ROAS improved significantly from 761% to 884%. Last year we had an advantage over this year due to the impact of Amazon DSP’s increased audience attraction, but it’s amazing that we’re seeing significant performance improvements without it.

Also, an advertising agency once asked me, “Since one switched to m19, the budget ratio for branded keyword ads has increased, resulting in better results, hasn’t it?” As it would take time to categorize all the branded and generic keywords, we compared the performance of the main generic keywords that originally had the highest ad budget ratios. (Top: 2021, Bottom: 2022)

While ACOS (ROAS) has worsened by nearly 1.5x with the increase in CPC, the number of conversions has increased by 2.5-4.5x with a 4-6x increase in ad spend. Thus, m19 does not try to improve performance by shifting budget from generic to branded keywords, as it is able to improve overall ROAS/ACOS while allocating budget to generic keywords that the brand wants to focus on.

This week, we received another brand referral from another consumer electronics retailer that has been using m19 for almost a year, and we feel that this is because we have been able to replicate the above situation in the relevant account. The CEO of that brand commented that he wished he had known about m19 sooner, so we are pleased to present a case study of m19’s improvements this time:)

Masaki “Mark” Iino
Founder & CEO
SOPHOLA, Inc