Recently, I had the opportunity to speak at Amazon Ads Local Osaka Business Accelerator

At this event, we spoke about the importance of full-funnel advertising strategies for Amazon Ads, while sharing real examples of how m19 is being used. At Sophola, we believe that Amazon advertising should not rely solely on Sponsored Ads, but should also incorporate DSP and AMC as part of a broader advertising strategy.

This time, we were joined on stage by one of the selling partners who actually uses m19. Together, we introduced specific initiatives using DSP and AMC, along with real case studies.

When people think of Amazon Ads, they often focus mainly on Sponsored Ads. However, in recent years, it has become increasingly difficult to continue achieving strong results through Sponsored Ads alone. Of course, reaching shoppers with high purchase intent in search results is important, but acquiring awareness and interest at the earlier stages of the customer journey is also essential for sales growth.

This is where a full-funnel advertising strategy using Amazon DSP becomes important.

By building awareness through DSP and then capturing demand effectively through Sponsored Ads, sellers can create a flow that leads to stronger overall advertising results.

During our session, we shared a successful case study in which DSP was used to expand awareness, while Sponsored Ads helped maximize performance. One of the key messages we wanted to convey was the importance of not evaluating DSP in isolation, but rather looking at its contribution to Sponsored Ads and overall sales.

DSP is not only about generating immediate purchases. It plays an important role in helping customers discover brands and products, which can later lead to searches and purchases. For that reason, it is important not to judge DSP only by its standalone ROAS, but to evaluate it from a broader perspective, including overall advertising performance, new-to-brand customer acquisition, and brand awareness.

We also introduced m19 once again.

m19 has strong capabilities in AI optimization for Sponsored Ads. Its AI analyzes constantly changing bids, budget allocation, and keyword-level performance to support more efficient advertising operations. In addition, m19 makes DSP setup very simple, making it easier for selling partners who may have previously felt that DSP was difficult to adopt.

The main points we wanted to communicate through our session were:

It is important to acquire awareness through DSP, rather than relying only on Sponsored Ads.
Strong awareness-building through DSP, followed by effective demand capture through Sponsored Ads, can lead to significant business growth.
DSP should not be evaluated on its own, but as part of the full-funnel advertising strategy.
With m19, sellers can not only optimize Sponsored Ads through AI, but also start using DSP more easily.

After the session, many people visited the m19 booth. We also received many actual applications to use the service, which made us realize once again the strong interest in Amazon Ads and the growing expectations for full-funnel advertising strategies.

Having the opportunity to speak directly with selling partners at the event was also a valuable learning experience for us. Through conversations about their advertising challenges and the areas they want to grow further, we felt that there is still much more m19 can do to support them.

Through activities like this, we will continue supporting selling partners so they can make more effective use of Amazon Ads.

Thank you very much to everyone who attended the event, everyone who stopped by our booth, and the selling partner who joined us on stage.

SOPHOLA, Inc. / m19 Japan
Executive Officer / Director
Kaori Iino