I believe there is great value in continuing to communicate.

What we say may not be understood right away.

Sometimes people may not listen.
Sometimes they may not understand.

Even so, I believe that things worth saying are worth saying more than once.

Human beings are fascinating because we can hold completely opposite feelings at the same time.

For example:

I shouldn’t eat this.
But I want to.
Because it’s delicious.

I should be studying.
But I want to play.
Because it’s fun.

Or perhaps:

I shouldn’t stay.
But I still want to.
Because there were moments of happiness.

Contradictory feelings can exist side by side.

I think we’ve all experienced that at some point.

So how do we make decisions when we feel two things at once?

Some people decide based on emotion.

Others rely on logic.

There is probably no single right answer.

For me, what matters most is not lying to myself about how I feel.

Not pretending that something meaningful never mattered.

Not pretending that gratitude never existed.

At the same time, not ignoring what was difficult, painful, or needed to change.

Both can be true.

What we loved and what hurt us.
What we appreciated and what disappointed us.
The joy and the sadness.

And I believe the same principle applies to work.

Rarely does a great product, service, or idea get understood after being explained only once.

We communicate it again.

We approach it from a different angle.

We continue to share it with empathy and patience.

And sometimes, after many conversations, something clicks.

Someone who showed no interest yesterday suddenly understands.

Someone remembers a conversation from years ago and sees it differently.

The impact of communication is not always immediate.

Still, I believe there is value in communicating, even when the outcome is uncertain.

Not because it will necessarily change someone else, but because it allows us to express what truly matters to us with honesty and integrity.

For me, communication is not only about being understood.

It is also about having the courage to say what matters.

That is why I choose to keep communicating.

SOPHOLA, Inc.
Executive Officer
Kaori Iino