Empower and Revitalize Japan for Next Generation

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Full of New Initiatives at the Start of Our 5th-Year

It’s been four years since the company was established, and I’ve tried various things. It may or may not work, but I would like to continue to challenge various things. Today I’m going to spell out some of the latest new attempts.

As the first new attempt, we released the Japanese website of AdScale from Israel, which has the longest business relationship with us today. (Press release: SOPHOLA opens “AdScale” official website after serving more than 100 domestic clients) We have set up the service page on our corporate website so far, but for some of our leads more enriched contents were demanded. It took a year for us to create this website. We would be very pleased if we could provide more useful information to these leads through this new website.

As the second step, when I participated in DX EXPO @ Osaka in March, we received favorable reactions from several participating companies, so we decided to participate in two events in Osaka in June.
1) [Web & Digital Marketing Utilization Festa 2022] Let’s tackle “DX” from “offensive” and “defensive” IT tools and services.
Wednesday, June 15, 2022 10: 30-16: 30
2) Marketing Technology Fair Osaka 2022 (4th)
June 23rd (Thursday) and 24th (Friday), 2022 10: 00-17: 00
We will take this opportunity to make companies in Osaka and Western Japan widely aware of the technology we handle.

As the third attempt, in May we will start providing a necessary training for a mid-career hire and share and adapt what I learned at EO Growth Forum @ London Business School in a company-wide training sesson. For the new employee, the training content and OJT method are changed, and the company-wide training is content from a medium- to long-term perspective regarding individuals and companies.

In the future, I would like to continue to speedily carry out things that are likely to contribute significantly to the growth of individuals and companies. I’m looking forward to seeing what happens anyway!

Masaki “Mark” Iino
Founder & CEO
P.S. My son was also looking for ants and playing with them:)