Empower and Revitalize Japan for Next Generation
Enjoy our initiatives and ideas that embody SOPHOLA's Vision, Mission and Values.
We will update our employees' daily lives and thoughts so that you can understand the SOPHOLA culture.
SOPHOLA will soon be 9-month-old.
Plus it has been 4 months since my wife joined us.
Today I had a very delightful event when I could feel my wife’s strong passion about SOPHOLA.
On 9-11th, we had a business trip to Tokyo for a few business appointments with our potential clients. The outcome was 2-wins, 1-lose, 1-draw, but the wins meant tremendous to us.
At the very first client reaction of almost every single new appointment, “Who the hell are you guys? I just hold this meeting because we just have a mutual acquaintance…” with zero brand awareness of SOPHOLA. This seriously tests our sales capability, and I shout out “Yessssss!!!!!” in my mind whenever we can get a message from a potential client: “We would love to work with SOPHOLA.”
However, the moment after this morning’s appointment was totally different. My wife, who generated the lead, asked me for a high five with a big smile on her face. At that moment, I could realize that my wife and I could share the same level of passion for SOPHOLA in the very early stage of my company! Of course, I gave her my full-force high five!
It’s also my critical role to spread the passion with every single founding member, especially because we won’t probably have another chance to build a company up from the ground which can solve Japanese social issues such as local depopulation, aging craftsmanship, and spreading the appeals of Japan’s beauty to the global.
I promise Year 2019 will be our best year for a very big leap!
Masaki “Mark” Iino
Founder & CEO
P.S. The picture was taken by my wife after our visit to Zenkouji.