SOPHOLA Inc. (Headquarters: Azumino City, Nagano Prefecture, CEO: Masaki Iino) based in Azumino, Nagano Prefecture, which provides consulting and outsourcing services utilizing cutting-edge marketing technology, and MerchantSpring, an Australian company (Headquarters: Melbourne, President & Co-Founder: James Dihardjo), are pleased to announce the release of a variety of new features, including enhanced data utilization capabilities for Amazon Marketing Cloud (AMC) with AI-powered automatic comment features and integration with Yahoo! Shopping.

\*Note 1: Amazon Marketing Cloud (AMC): A data analytics solution that allows brands and advertisers to access detailed data from Amazon’s ecosystem and perform in-depth analysis. It integrates various data points such as sales, traffic, and advertising performance, supporting data-driven decision-making. AMC allows the creation of custom reports and detailed analysis of customer behavior, campaign performance, and market trends. This enables businesses to optimize their marketing strategies on Amazon and improve advertising efficiency.

As a result, e-commerce sellers in Japan will be able to leverage Amazon and Yahoo! Shopping data more effectively, optimizing their marketing strategies and improving ROI. SOPHOLA and MerchantSpring are confident that these new features will become vital tools to support the growth of e-commerce sellers in the Japanese market.

Please refer to the press release for further details.