Empower and Revitalize Japan for Next Generation
Enjoy our initiatives and ideas that embody SOPHOLA's Vision, Mission and Values.
We will update our employees' daily lives and thoughts so that you can understand the SOPHOLA culture.
m19 Improvement Results: How much has sales grown with “non-branded keywords”?
Hello everyone! Today, I’d like to introduce the improvements made with Amazon’s all-in-one tool, “m19.”
One common concern we often hear from advertisers is the challenge of not seeing significant growth in acquiring non-branded keywords. So, when we conducted an analysis using m19, the results were astonishing, and I wanted to share them with you here as breaking news!
One of our sellers had been manually managing Amazon advertising for several years and decided to implement m19 with the goal of expanding their non-branded keyword reach. After analyzing the results for approximately three months before and after using m19, we were thrilled to find significant improvements in both the number of keywords and advertising revenue. Please note that we’ve excluded the Prime Day period (July 11th to July 12th, 2023) from the analysis since it occurred shortly after the adoption of m19. Given that it has only been three months since the introduction of m19, we anticipate further revenue growth in the future. (By the way, branded keywords also saw an increase!)
Personally, I’m particularly interested in the expansion of non-branded keywords. When we look at the actual search terms, we noticed a substantial number of long-tail keywords! Big keywords often come with high CPCs, but including long-tail keywords with big ones can help control CPC costs. This means you can acquire customers at a lower cost, which I believe would make advertisers very happy!
This is the power of AI! I truly believe that m19 is an amazing AI tool, and I think about it every day. Everyone, please make the most of it. We look forward to your inquiries!