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[Marketing Tool] Useful tools for operations – part 1
It’s getting colder and colder, but how are you doing? I know the cold weather tends to make you feel like a hermit, and I’ve put together a list of tools for marketers who are stuck indoors.
(1) Google trends
Google Trends is a tool that allows you to examine search trends for keywords searched on Google. Is the number of searches for your keywords “increasing? Are you getting less? You can use this site to analyze market research and search advertising results because you can see the trends in You can check “Keyword Growth Potential” and “Annual/Monthly/Weekly Trends for Keywords” from this site.
(2) Web checker
The web checker is a service that checks your website regularly and notifies you via email if there are any changes. It can also be used to check the down of your server. If you are working for an agency, you can be alerted to any changes in your website by email, so you can be aware of any changes. You can also use it to check for updates to your competitors’ websites.
(3) PageSpeed Insights
PageSpeed Insights gives you reports on the actual performance of a particular site’s pages for mobile devices/computers, as well as information on how to improve your pages. The speed score (page speed) shows you what items (image size/server response speed/slow loading image, etc.) you need to improve, so you can find out what you need to do to improve your website.
Ghostery is an add-on to Google Chrome and Firefox. You’ll see tracker information about “access analytics”/”social media”/”advertising. So, we can check “What services does a particular website use?”/”What kind of ad serving are you using?” You can check the It can be used for competitive research.
Wappalyzer is an extension that can be installed as an add-on to Google Chrome and Firefox to check what server/CMS/language your website is using. You will see information such as the language / the SaaS service / tag manager you are using. So, we can check “What services does a particular website use?”/”What kind of CMS are you using?”. You can check the It can be used for competitive research.
Operational Ads, like Google Ads and Yahoo! Promotional Ads, are ad platforms that allow you to reach out to both prospects and target audiences. By all means, let’s utilize these tools for comfortable marketing activities.