People often ask me,

“How do you stay motivated?”

The truth is, I don’t spend much time trying to maintain motivation.

Because motivation comes and goes.

Some days, I feel energized and excited.

Other days, I don’t feel like doing anything at all.

There are days when work feels meaningful and rewarding.

And there are days when I want to walk away from everything.

If I rely solely on motivation, I won’t get very far.

That’s why I try to focus on something deeper than motivation: purpose and values.

What do I truly care about?

Why am I doing this work?

Who am I trying to help?

These are the questions I come back to when things get difficult.

Of course, I still have doubts.

I sometimes wonder whether I’m making the right decision.

I sometimes question whether there might have been another path.

But in the end, all I can do is trust the choices I’ve made and keep moving forward.

Motivation changes from day to day.

But the things that matter most to us tend to remain surprisingly constant.

That’s why I try not to depend on motivation.

Instead, I try to keep moving forward, even when it’s difficult, by staying true to what I value most.

SOPHOLA, Inc.
Executive Officer
Kaori Iino