P-MAX Campaigns is a Google’s new product launched in November 2021 that automatically delivers and optimizes the effectiveness of P-MAX Campaigns across all Google’s placements. The number of accounts using P-MAX Campaigns is increasing daily.

In order to accommodate this new campaign type, Lunio has developed a feature to exclude invalid users for campaign types that do not allow IP address exclusion on Google Ads platform. This includes P-MAX campaigns, and we have released this feature ahead of many of our competitors.

We look forward to hearing from advertisers/agencies interested in this feature.