Empower and Revitalize Japan for Next Generation
Stay tuned by taking a look at our business updates.Moreover, there will be some useful information for you.
MARKETING
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[Marketing/Google] Expanding the scope of phrase matching and Phase-out of broad match modifier
On Friday, February 5, 2021, Google announced a change in the scope of phrase match and the associated phasing […]
2021.02.16 Tue
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An Effective Approach for A Global Tech to Enter and Scale Business in Japan (2)
Here in Nagano, it is getting warmer these days, which is a sign of early spring! While there is little bright […]
2021.02.12 Fri
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[Marketing] Ad Targeting in iOS14 and Beyond
Apple has announced that it will postpone the revision of IDFA(Identifier for Advertisers) in iOS14 until earl […]
2021.02.02 Tue
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An Effective Approach for A Global Tech to Enter and Scale Business in Japan (1)
During the period from April 2016 to March 2018, when I was Head of New Business Development at Rakuten Market […]
2021.01.30 Sat
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Needs for Product Updates
Since the beginning, we have been introducing unique global martech or adtech to Japanese market. Particularly […]
2021.01.14 Thu
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Expands AdScale AI to Indonesia
This year, we have started expanding our AdScale AI service to APAC. Due to COVID-19, our sales situation was […]
2020.11.26 Thu
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[Marketing Tool] Useful tools for operations – part 2
Continuing on from our previous post, I’ve compiled a list of tools that I hope marketers will utilize. […]
2020.10.24 Sat
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[Marketing Tool] Useful tools for operations – part 1
It’s getting colder and colder, but how are you doing? I know the cold weather tends to make you feel li […]
2020.10.22 Thu
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[Marketing] The Summer Blight – Marketing in the Summer of 2020 and Beyond
Spring, summer, fall, and winter, the market (market) takes on many different faces during the year. Some come […]
2020.09.07 Mon
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[Marketing] Recommendations for Sale Planning
Large e-commerce sites often plan regular sales (summer sales/end of month sales, etc.) to keep users coming b […]
2020.08.21 Fri
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The Strengths and Limitations of GAFA’s AdTech (3)
Last time, I shared my own opinion on “Why is the technology of overseas tech startups not widely used i […]
2020.08.20 Thu
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The Strengths and Limitations of GAFA’s AdTech (2)
Last time, I wrote about my personal history of establishing alliance partnerships with global tech startups a […]
2020.08.10 Mon