Lunio is ahead of an important game by developing a necessary feature for P-MAX campaigns, as Google has shifted from the smart-shopping campaigns to P-MAX campaigns this September. According to Lunio, after one-month implementation, a large retail client of Lunio saw the following improvements:

1. 48.5% conversion rate increase as direct sales;
2. 25.5% reduction in costs or savings.

This exciting new feature has been released in Oct. We strongly encourage you to test this feature as the Christmas season is around the corner, especially when the budget portion for P-MAX campaigns is relatively huge for your accounts.