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MARKETING
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How to monitor your ppc campaigns based on your tacos target
Amazon advertising has a metric called ACOS (Advertising Cost of Sales). This is essentially similar to what i […]
2024.02.07 Wed
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2024: The Need for Comprehensive Cookieless Solutions (Part 1)
If you’re in the digital marketing industry, you should be aware that this year marks a significant turn […]
2024.01.20 Sat
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m19｜The Shortcut to Amazon Optimization: Understanding the ‘Amazon A10’ Algorithm
In sales on Amazon, how products appear on the search results page is crucial. The Amazon A10 algorithm determ […]
2023.12.11 Mon
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Attention Insight | Impact on the Visibility of Product Characteristics in Amazon Search Results.
Since the previous analysis received great feedback, I’d like to delve deeper into analyzing Amazon̵ […]
2023.12.11 Mon
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Attention Insight | Analysis of Placement Positions on Amazon Search Results Page
This time, in response to the request, we’ll analyze how the visual attention percentage changes based o […]
2023.11.22 Wed
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How to leverage competitors’ Amazon advertising strategies for our own company strategy?
In the previous blog post, I discussed “methods for understanding the intensity of competition for the p […]
2023.11.16 Thu
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Attention Insight ｜Analysis of Main Product Images on Amazon’s Product Page
In the previous article, we discussed an analysis example of Amazon product detail pages (competitive analysis […]
2023.10.29 Sun
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How to analyse your competitor’s Amazon PPC strategies?
In this and the next blog, we will analyze the advertising strategies of competing companies on Amazon and exp […]
2023.10.29 Sun
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m19 Improvement Results: How much has sales grown with “non-branded keywords”?
Hello everyone! Today, I’d like to introduce the improvements made with Amazon’s all-in-one tool, […]
2023.10.11 Wed
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Lunio｜Wasted Ad Spend Report 2024
Lunio recently released the ‘Wasted Ad Spend Report 2024.’ This report summarizes and shares the a […]
2023.10.04 Wed
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Lunio | Case Study: Invalid Clicks in Google Ads P-Max Campaign
About a year ago, Google forced a transition from Google Smart Shopping Campaigns to P-Max Campaigns. In this […]
2023.09.11 Mon
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Increasing Chinese Amazon Sellers | How to Deal with It
This year, we were tasked with providing support for a client to list their products on Amazon Germany. To com […]
2023.08.05 Sat