Empower and Revitalize Japan for Next Generation
Stay tuned by taking a look at our business updates.Moreover, there will be some useful information for you.
MARKETING
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How to Claim A Refund for Google Ads
It has been one month since we entered into a strategic partnership with PPC Protect in Japan. During this tim […]
2021.04.08 Thu
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[Marketing] the new default ad type for Search campaigns/Responsive search ads
Google has announced that responsive ads has been the default text ads. Until now, extended text ads have been […]
2021.03.11 Thu
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An Effective Approach for A Global Tech to Enter and Scale Business in Japan (3)
The 3rd year of SOPHOLA will be over in one month. While feeling the speed of time, we are starting various pr […]
2021.02.28 Sun
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[Marketing/Google] Expanding the scope of phrase matching and Phase-out of broad match modifier
On Friday, February 5, 2021, Google announced a change in the scope of phrase match and the associated phasing […]
2021.02.16 Tue
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An Effective Approach for A Global Tech to Enter and Scale Business in Japan (2)
Here in Nagano, it is getting warmer these days, which is a sign of early spring! While there is little bright […]
2021.02.12 Fri
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[Marketing] Ad Targeting in iOS14 and Beyond
Apple has announced that it will postpone the revision of IDFA(Identifier for Advertisers) in iOS14 until earl […]
2021.02.02 Tue
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An Effective Approach for A Global Tech to Enter and Scale Business in Japan (1)
During the period from April 2016 to March 2018, when I was Head of New Business Development at Rakuten Market […]
2021.01.30 Sat
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Needs for Product Updates
Since the beginning, we have been introducing unique global martech or adtech to Japanese market. Particularly […]
2021.01.14 Thu
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Expands AdScale AI to Indonesia
This year, we have started expanding our AdScale AI service to APAC. Due to COVID-19, our sales situation was […]
2020.11.26 Thu
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[Marketing Tool] Useful tools for operations – part 2
Continuing on from our previous post, I’ve compiled a list of tools that I hope marketers will utilize. […]
2020.10.24 Sat
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[Marketing Tool] Useful tools for operations – part 1
It’s getting colder and colder, but how are you doing? I know the cold weather tends to make you feel li […]
2020.10.22 Thu
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[Marketing] The Summer Blight – Marketing in the Summer of 2020 and Beyond
Spring, summer, fall, and winter, the market (market) takes on many different faces during the year. Some come […]
2020.09.07 Mon